Bodyfriend
Type: Technology
Start Date: April 15, 2020
Status: Inactive
Phantom II BTS Black Swan
On July 13, 2021, Bodyfriend announced a special collaboration with BTS for their special limited edition ‘Phantom 2 BTS Black Swan’ massage chair decorated with artwork inspired by the band’s hit song, “Black Swan.”
Only 200 units were available at the time for this limited edition chair.
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Promotional Photos
Bodyfriend Lounge
On March 30, 2021; Bodyfriend announced the opening of their Bodyfriend Lounge.
(Source: 1)
Lunar New Year
On February 15, 2021; Bodyfriend released a video featuring BTS wishing fans a Happy Lunar New Year.
The video’s caption reads, “we can’t really see our loved ones as much as we want, but we still hope everyone can enjoy lunar new year, praying for each other’s health and conveying our appreciation.” - Bodyfriend
Happy Holidays
On December 14, 2020; Bodyfriend released their Happy Holidays video featuring BTS to wrap up the year of 2020.
In the video, BTS leader, RM, tries to talk to their fans while also trying to keep his cool as the other BTS members continuously interrupt him.
Phantom Medical
On October 19, 2020; Bodyfriend revealed their Phantom Medical massage chair with a medical device that relieves muscle pain, treats herniated disk in the neck region and degenerative stenosis.
Pharaoh II & Phantom II COOL
On July 17, 2020, Bodyfriend released their 7th ad campaign episode starring BTS to advertise their Pharaoh II COOL and Phantom II COOL massage chairs.
According to Bodyfriend, the advertisement was intended to convey the advantage of these massage chairs in a fun way through the BTS members that fans can receive a cool massage on a seat with a cooling air system even in hot weather.
In addition to this advertisement, a total of 7 new episodes were announced to be released sequentially by the end of the year.
(Source: 1)
Initial Announcement
On April 15, 2020; global healthcare company, Bodyfriend, announced their collaboration with BTS releasing a series of ad campaign videos featuring the band. The campaign videos revealed the character of each member under the concept of “BTS in BODYFRIEND” and showed a natural self-management by using a Bodyfriend massage chair in real life.
Bodyfriend also revealed a special collaboration with BTS called “BTS x Bodyfriend House Grand Open,” through its official YouTube channel with the first episode is an introduction to the campaign.
Any rental or purchase of the massage chairs came with signed photocards and special edition posters of all of the members.
