Chilsung

Type: Food & Beverage
Start Date: May 14, 2020
Status: Inactive

QUICK LINKS

Kloud Draft Beer | Chilsung Cider

Kloud Draft Beer

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Kloud Draft Beer Photos

On April 16, 2021, Lotte Chilsung Beverage announced a brand new collaboration with BTS as the new face of their beer brand Kloud. The first ad featuring the group aired on April 17, 2021 KST.

(Source: 1, 2, 3)

Promotional Videos

Cloud Draft Beer Commercials

Kloud 7th Anniversary Interview

Individual Member Ver.

Making Film

Promotional Photos

Click/tap on a photo to enlarge

Chilsung Cider

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QUICK LINKS

Initial Announcement | Promotional Videos | Promotional Photos

Initial Announcement

On May 14, 2020 KST, Lotte Chilsung announced BTS as the new brand ambassadors for their Chilsung Cider, the number one carbonated beverage in Korea. BTS collaborated with Lotte Chilsung to celebrate the drink’s 70th anniversary.

In Korean, ‘chilsung’ has the meaning of seven stars which is also known as the Big Dipper. It holds a significant meaning to both Lotte Chilsung and BTS as the band has seven members and celebrated their 7th anniversary the same year.