Seoul Tourism Ambassador
Type: Tourism
Start Date: September 14, 2017
Status: Active
Since 2017, BTS has been the Honorary Tourism Ambassador for Seoul.
Visit Seoul is described as “the official tourism guide to Seoul,” which is provided by the Seoul Metropolitan Government
- 2024 -
Feel Soul Good
On August 20, 2024 (KST), Seoul Tourism announced Jin as the honorary tourism ambassador of Seoul City for their latest campaign titled “Feel Soul Good.”
A campaign teaser video will be released on August 26, 2024 along with 3 official “Feel Soul Good” videos beginning on August 29, 2024.
(Source: 1)
Poster & Line Up
Videos
- 2023 -
Seoul, Make It Yours
Poster
Videos
New Tradition
Nature in the City
- 2022 -
QUICK LINKS
Feel the Rhythm of Korea | My Soul Seoul
Feel the Rhythm of Korea
On October 14, 2022 (KST), the Korea Tourism Organization launched their “Feel the Rhythm of Korea 2022” campaign releasing a teaser video featuring BTS’ Suga and Jimin as they vibe to a cassette tape they stumbled upon by accident.
A total of 4 videos were released between October 27, 2022 and November 2, 2022.
(Source: 1)
Videos
Pohang hiphop
JEJU JAZZ
Busan Blues
Daejeon Rock N Roll
Making FILMS
My Soul Seoul
On September 1, 2022, Visit Seoul released teaser videos for their latest ‘My Soul Seoul’ campaign featuring BTS members Jin and RM.
The 7 second teasers show the members having fun in different parts of the city of Seoul as the caption displays the time of the day, the location, and a question asking fans ‘why’ questions pertaining to the members.
To view the full videos, check out the VisitSeoul TV official YouTube Channel on the following dates.
(Source: 1)
My Soul Seoul Poster
Videos
My Soul Seoul EP.1-3 & Behind the scenes
- 2021 -
Your Seoul Goes On
On September 9, 2021, the City of Seoul and Seoul Tourism Organization unveiled the 2021 Seoul Global Marketing Campaign ‘Your Seoul Goes On’ with BTS.
As part of the campaign, the “Eo-Gi-Young-Cha Series”, including the promotional video “Eo-Gi-Young-Cha Seoul (with BTS)”, was released.
Visit ‘Your Seoul Goes On’ campaign schedule for more information.
(Source: 1, 2, 3)
promotional posters
- 2020 -
From September 4, 2020 until September 10, 2020 KST, The Seoul Metropolitan Government & Seoul Tourism Foundation released a total of 7 countdown teaser videos of each member leading up to the campaign launch.
The worldwide release for their 2020 Seoul Tourism Promotion Video was on September 11, 2020.
(Source: 1)
Videos
See You in Seoul Promo Video
Making of [SEE YOU IN SEOUL]
Countdown Videos
Promotional Posters
- 2019 -
In September 2019, the Seoul Tourism Organization launched global interactive campaigns ‘Live Seoul Like I Do, Create & Share’ featuring BTS.
The campaign slogan includes promotional videos that continues to convey the message of the previous campaign, ‘Live Seoul Like I Do’, however takes a step further enabling foreign tourists who have had first-hand experiences enjoying Seoul to be featured as narrators, encouraging people to ‘Live Seoul like I do, Create and Share.’
(Source: 1, 2)
[2019 Seoul City TVC]
Full Series Version by BTS
[2019 Seoul City TVC]
Individual Members playlist
Promotional Posters
- 2018 -
On October 22, 2018, BTS collaborated for a second year with the Seoul Tourism Organization to introduce their latest social media campaign ‘Live Seoul Like I Do, My Seoul Playlist’.
This campaign invites fans to create their own travel playlist or wish list of top tourist activities grouped under seven different themes for the seven members of the band.
Visit the Live Seoul Like I Do official website for more information.
(Source: 1, 2, 3, 4)
[2018 Seoul City TVC]
Full Series Version by BTS
[2018 Seoul City TVC]
Individual Members playlist
Promotional Posters
- 2017 -
On September 14, 2017, BTS was announced as Honorary Tourism Ambassadors to the City of Seoul at which they appeared in the video’ ‘BTS’ Life in Seoul’ to promote the city’s major landmarks.
On December 6, 2017, the promotional campaign song, ‘With Seoul’, sung by BTS was released. The music video was released a week later on the Visit Seoul website and the Seoul Metropolitan Government’s YouTube Channel on December 13, 2017.
