Starbucks
Type: Food & Beverage
Start Date: January 15, 2020
End Date: February 6, 2020
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From January 21, 2020 to February 6, 2020, Starbucks collaborated with BTS to launch their ‘Be the Brightest Stars’ campaign to raise funds to support programs for disadvantaged youth in South Korea, including a new beverage, food, and merchandise.
A portion of the sale proceeds will help support career and educational development programs for young people leaving children’s homes to start their adult lives through the Beautiful Foundation’s Opportunity Youth Independence Project.