BTS Collaborates With UNICEF On Love Myself Campaign
Date: October 31, 2017
Photo cr. BIGHIT MUSIC
BTS and Big Hit Entertainment are collaborating with UNICEF on the Love Myself anti-violence campaign. They have partnered with the Korean Committee for UNICEF to sponsor the #ENDViolence campaign, which is a "global campaign aimed at ensuring children and teens in the world lead safe and healthy lives without the fear of violence."
As part of the collaboration, BTS and Big Hit Entertainment will donate 500 million KRW (approximately $447, 000), as well as 3% from the sales of the Love Yourself series physical albums. Also, 100% from the sales of official goods related to the Love Myself campaign and any additional donations made from the public will go towards the campaign.
Visit BTS Love Myself Campaign to learn more.