"Butter" Breaks Previous 24-Hour MV Record with 108.2 Million YouTube Views

Date: May 22, 2021

US BTS ARMY graphic, including screenshot from BTS's "Butter" MV

It’s official!

The Youtube Music Team has confirmed that BTS’s “Butter” MV achieved 108.2 million views within the first 24-hours of its release. Not only does “Butter break the record for most viewed music video in 24 hours, but it also becomes the most viewed music video in 24 hours by a K-pop group. Previously, “Dynamite” held the record with 101.1 million views.

BTS now holds the 1st and 2nd spots for MV with the highest view count within 24 hours of its release!

Congratulations once again BTS & ARMY💜

See here for more information about ‘Butter’.

“UPDATE 5/22: BTS (방탄소년단) 'Butter' Official MV has set a new all time 24 hour record of 108.2 million views, surpassing their own 101.1 million view record for "Dynamite" in the first 24 hours. The band now holds the #1 and #2 record spots on YouTube's All-Time Top 24 Hour Music Debuts.”

— YouTube


2021US BTS ARMYButter