"Butter" Breaks YouTube Premiere Record
Updated: May 21, 2021
The YouTube Music Team has officially confirmed that BTS’s “Butter” music video premiere set an all-time new record of over 3.9 million peak concurrents. BTS now holds “the #1 and #2 spots for biggest YouTube Premieres to date.”
Congratulations BTS & ARMY!!💜
For more information about “Butter” visit here.
Date: May 20, 2021
BTS’s music video for their single, “BUTTER” shatters the YouTube Premiere viewership record with about 3.89 million concurrent viewers; the record was previously held by “Dynamite” with over 3 million concurrent viewers!
The hotly anticipated new music video drew at least an estimated 3.89 million concurrent viewers to its midnight EST premiere, according to the view counter at various points throughout the video. YouTube will likely release the official premiere numbers within the next few days.
— Forbes