BTS Collaborates With Virgil Abloh For Louis Vuitton's Men's Fall-Winter 2021 Collection
Date: July 7, 2021
BTS joins Louis Vuitton fashion designer, Virgil Abloh, in a spin-off fashion film for his Men’s Fall-Winter 2021 collection. The collection shares 41 looks, including 34 new looks and 7 looks from the original collection modeled by the BTS members. The fashion film, directed by Korean filmmaker Jeon Go-woon, is BTS’s first big project as Louis Vuitton’s House Brand ambassador.
In the Jeon Go-woon and Park Sye-young directed clip Jin, Suga, j-Hope, RM, Jimin, Jungkook, and V each don a never-before-seen look designed by Abloh as they navigate an industrial space filled with Vuitton-clad models, an illuminated indoor skyscraper, and a seemingly endless maze of staircases.
The futuristic film gets points for originality and its interpretation of each member’s style—those engraved wraparound logo shades never looked as cool as they do on Jimin. Still, its impact goes beyond the visual. Less than an hour after the clip hit YouTube, it had racked up more than two million views, introducing everyone who tuned in to a collection they may have only glimpsed in lookbook images or on social media.
— Vogue