Seoul x BTS Launches "Your Seoul Goes On" Campaign
Date: September 9, 2021
The City of Seoul and Seoul Tourism Organization unveiled the 2021 Seoul Global Marketing Campaign "Your Seoul Goes On" with BTS, who has served as Seoul’s honorary tourism ambassador since 2017.
As part of the campaign, the “Eo-Gi-Young-Cha Series”, including the promotional video “Eo-Gi-Young-Cha Seoul (with BTS)”, was released.
The video aims to deliver the message that despite the ongoing pandemic, Seoul will push forward and continue to improve and transform.
Visit “Your Soul Goes On” Campaign Schedule for more details.
The city government said it plans to release a making-of video for the promotional clip on Sept. 16, followed by a taekwondo version on Sept. 23. The film focuses on a phrase that reads “Eo-gi-yeong-cha,” a Korean onomatopoeia equivalent to “yo-heave-ho” in English.
The Korean phrase is used to suggest Seoul will keep pushing forward no matter what, hinting at the vibe of traditional work songs.— The Korea Herald