ARMYPEDIA
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INITAL ANNOUNCEMENT | VIDEOS | How to Play | SNS Accounts & Additional Info
Initial Announcement
On February 22, 2019, BTS launched their plans via Twitter for their global campaign titled ‘ARMYPEDIA’ that will chronicle 2,080 days since BTS’ debut in collaboration with their fans all around the world. The goal was to collect fan memories of the group to create an ‘archive of all things BTS.’
The campaign was also advertised via billboard across 7 different cities including New York, Los Angeles, London, Paris, and Hong Kong. Each billboard contained hidden puzzle pieces that corresponded with the 2,080 days of BTS’ career along with a QR code and matching date. Fans can scan the QR code and after successfully answering a question about BTS, the date will be unlocked toward a special reward depending on the level of participation.
The campaign ran from February 25, 2019 to March 24, 2019.
(Source: 1, 2)
Videos
How to Play
HOW TO SCAN QR Codes (multiple options):
iPhone with latest iOS update, you can scan with Camera
Twitter app QR scanner feature
Samsung's built-in BIXBY VISION (Galaxy S10/S10+/S10e/Note9/S9/S9+/Note8/S8/S8+)
Download a QR code scanner APP
Points system
Selected as a date's Top Memory: 200 points
The first ARMY to scan QR code and solve the puzzle: 100 points
Scanning the QR code and solving an already-discovered puzzle: 50 points
Uploading a memory: 50 points
Getting a purple heart for a posting: 1 point
Scores are calculated once a week at midnight on Sunday (KST) and undated on Monday.
Rewards
After the completion of ARMYPEDIA on March 24, 2019, each ARMY participant from 1st place to 2,080th place based on their score will each receive a special gift
1st place to 10th place (10 winners): 100,000 Big Hit Shop points
11th to 100th (90 winners): 10,000 points Big Hit Shop points
101st to 1000th (900 winners): 5,000 points Big Hit Shop points
1001st to 2080th (1,080 winners): 1,000 points Big Hit Shop points