ENDORSEMENTs & Brand Collaborations

Nike

Type: Apparel
Start Date: May 28, 2026
Status: Active

Apparel US BTS ARMYMay 28, 2026Nike

OREO

Type: Food & Beverage
Start Date: May 26, 2026
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYMay 26, 2026OREO

Calvin Klein

Type: Apparel
Start Date: March 27, 2023
Status: Active

Brand Ambassadors, Apparel US BTS ARMYMay 19, 2026jungkook, calvin klein

ARIH

Type: Food & Beverage
Start Date: April 24, 2026
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYApril 24, 2026ARIH

Compose Coffee

Type: Food & Beverage
Start Date: December 19, 2023
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYApril 19, 2026Compose Coffee, V

Snow Peak

Type: Apparel
Start Date: August 21, 2025
Status: Active

Brand Ambassadors, Apparel US BTS ARMYApril 16, 2026V, Snow Peak

HUBLOT

Type: Jewelry
Start Date: February 12, 2026
Status: Active

Brand Ambassadors, JewelryUS BTS ARMYApril 2, 2026Jung Kook, HUBLOT

FRED

Type: Jewelry
Start Date: July 8, 2024
Status: Active

Brand Ambassadors, JewelryUS BTS ARMYApril 2, 2026Jin, FRED Jewelry

LUCIDO-L

Type: Beauty & Personal Care
Start Date: September 16, 2025
Status: Active

Brand Ambassadors, Beauty & Personal CareUS BTS ARMYMarch 31, 2026Jin, Lucido-L

Amorepacific

Type: Beauty & Personal Care
Start Date: November 27, 2021
Status: Active

Brand Ambassadors, Beauty & Personal CareUS BTS ARMYMarch 23, 2026Amorepacific, Laneige, Jin

Coca-Cola

Type: Food & Beverage
Start Date: April 30, 2018
Status: Active

Food & BeverageUS BTS ARMYMarch 23, 2026Coca-Cola, V

CELINE

Type: Apparel
Start Date: March 15, 2023
Status: Active

Brand Ambassadors, Apparel US BTS ARMYMarch 7, 2026V, CELINE

Yunth

Type: Beauty & Personal Care
Start Date: October 28, 2025
Status: Active

Brand Ambassadors, Beauty & Personal CareUS BTS ARMYFebruary 27, 2026V, Yunth

SAMSUNG

Type: Electronics
Start Date: March 10, 2020
Status: Active

Brand Ambassadors, TechnologyUS BTS ARMYFebruary 27, 2026Samsung, Galaxy, SUGA, Jin, RM

LADOR

Type: Beauty & Personal Care
Start Date: December 10, 2025
Status: Active

Beauty & Personal Care, Brand AmbassadorsUS BTS ARMYFebruary 18, 2026Jimin, LADOR

TIRTIR

Type: Beauty & Personal Care
Start Date: October 28, 2025
Status: Active

Brand Ambassadors, Beauty & Personal CareUS BTS ARMYFebruary 16, 2026V, TIRTIR

Dongwon Tuna

Type: Food & Beverage
Start Date: July 25, 2025
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYJanuary 16, 2026Jin, Dongwon Tuna

Audemars Piguet

Type: Jewelry
Start Date: September 1, 2025
Status: Active

JewelryUS BTS ARMYDecember 19, 2025j-hope, Audemars Piguet

CHANEL

Type: Beauty & Personal Care
Start Date: December 11, 2025
Status: Active

Beauty & Personal Care, Brand AmbassadorsUS BTS ARMYDecember 11, 2025Jung Kook, CHANEL

Paradise City

Type: Hotel Resort
Start Date: December 1, 2025
Status: Active

Brand Ambassadors, Hotel ResortUS BTS ARMYDecember 1, 2025V, Paradise City