FILA
Type: Apparel
Start Date: October 1, 2019
Status: Inactive
QUICK LINKS
2021 | 2020 | Initial Announcement
-2021-
Heat Up The Winter Collection
On October 22, 2021, FILA released their “Heat Up The Winter” collection in collaboration with BTS. Similar to the “Create Your Winter” collection, it is a range of neutral and pastel colors that lean towards blue tones in coats, jackets, shoes, and bags to match. Fila also launched a group exhibition video of the collection as well as one for each member of the band.
The “Heat Up The Winter” collection can be found at the Fila Korea website here.
(Source: 1)
Fila X BTS Heat Up the Winter Collection
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Create Your Winter Collection
Fila X BTS Create Your Winter Collection
On October 15, 2021, FILA revealed their first winter collection of 2021 known as “Create Your Winter.” The collection consisted of coats, jackets, shoes, and bags in neutral and pastel colors. In collaboration with BTS, Fila released group and individual videos of the members advertising the collection.
The “Create Your Winter” collection can be found at the Fila Korea website here.
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Run Your Race Collection
On October 4, 2021; FILA introduced their ‘Run Your Race’ Neuron running shoe collection.
Visit FILA Korea’s official website to find out more information about the collection.
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Explore Collection
On September 27, 2021, FILA revealed their new ‘Explore’ collection
Visit FILA Korea’s official website to find out more information about the collection.
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(Source: 1)
Dynamite Collection
On September 13, 2021; Fila announced their ‘Dynamite’ collection inspired by the BTS hit song.
Visit FILA Korea’s official website to find out more information about the collection.
(Source: 1, 2, 3, 4)
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Find Your Basics Collection
On August 11, 2021; Fila announced their ‘Find Your Basics’ fall collection. The collection includes everything comfortable in shoes, clothes, and accessories.
Visit FILA Korea’s official website to find out more information about the collection
(Source: 1, 2)
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This Is Our Summer Collection
On May 18, 2021, FILA announced their ‘This is Our Summer’ collection!
Visit FILA Korea’s official website to find out more information about the collection
(Source: 1)
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Runner's Instinct: Neuron
On April 23, 2021; FILA revealed their ‘Runner’s Instinct: Neuron’ collection.
Visit FILA Korea’s official website to find out more information about the collection
(Source: 1)
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Project 7: Back to Nature
On March 17, 2021; FILA posted on Twitter revealing their Project 7: ‘Back To Nature’ collection.
Visit FILA Korea’s official website to find out more information about the collection
(Source: 1)
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REverse x Rebirth Collection
On February 25, 2021, FILA introduced their spring ‘Reverse x Rebirth’ collection.
Visit FILA Korea’s official website to find out more information about the collection
(Source: 1)
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NOW ON Collection
On February 21, 2021; FILA introduced their ‘NOW ON’ collection featuring a ‘day time’ vs. ‘night time’ theme.
Visit FILA Korea’s official website to find out more information about the collection
(Source: 1)
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Back to School Collection
On January 21, 2021, FILA released their 2021 ‘New Beginning Back to School’ Collection.
Visit FILA Korea’s official website to find out more information about the collection
(Source: 1)
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-2020-
Greetings from Fila
On December 23, 2020, Fila released their “Greetings from Fila” video featuring BTS.
The video includes each member of the band wishing their fans happy holidays in a different language.
Walk with Fila
On December 1, 2020, Fila released their ‘Walk with Fila’ video featuring BTS.
On October 22, 2020, FILA released their 2020 winter ‘FILA on the Street’ Collection.
Visit FILA Korea’s official website to find out more information about the collection
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Project 7: Fall-Winter COLLECTION
On September 24, 2020, FILA launched their ‘Project 7: 'Fall - Winter Capsule’ collection.
Visit FILA Korea’s official website to find out more information about the collection
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On August 6, 2020, FILA revealed their fall ‘Go Beyond’ collection.
Visit FILA Korea’s official website to find out more information about the collection
(Source: 1)
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In Spring 2020, a special-edition capsule of FILA’s Voyager Collection became exclusively available at Urban Outfitters for purchase in Korea and then in the U.S. later that summer.
With the addition of FILA x BTS collections, Urban Outfitters began to carry clothing and accessories from the various collections.
Visit Urban Outfitters official website to see available collection items.
On April 28, 2020, FILA Korea welcomed their colorful summer collection known as ‘Paradise’.
Visit FILA Korea’s official website to find out more information about the collection
On April 10, 2020, FILA launched their ‘Love Yourself’ Collection.
This collection concept consisted of designs that reflected BTS’s ‘IDOL’ & ‘DNA’ era and was only available for purchase in Korea via Weverse Shop Global & ABC Mart Korea.
Visit FILA Korea’s official website to find out more information about the collection
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one world, one fila
On March 13, 2020, FILA Korea launched their ‘Voyager’ capsule collection in collaboration with BTS.
This collection featured a range of sneakers, apparel, and accessories that with galaxy-inspired motifs. The sneakers were available in seven colors representing each member of BTS.
Visit FILA Korea’s official website to find out more information about the collection
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On April 5, 2020, RM, Jin, Suga, J-Hope, and V modeled for the new FILA Originale SS20 collection while Jimin & Jungkook modeled for the Con Amore collection.
The Fila Orignale collection highlighted digital technology, which applies digital technology to gradiet colors, making the same color show a ulti-layered sense.
*The Con Amore & Originale SS20 collection photos were sourced from Fila HK*
In March 2020, FILA kicked off their ‘One World, One Fila’ campaign by launching their ‘White Series, Cultura’ collection of t-shirts and sweatshirts with their trademark logo.
This exclusive series was available at selected stores in Indonesia and Tokopedia.
The White Series collection photos were sourced from Fila Indonesia*
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On October 1, 2019 KST, FILA Korea announced BTS as the global models for the brand and together they plan to expand their ‘One World, One FILA’ message.
As global models, BTS FILA endorsements will be shared all around the world in regions like the Americas, Europe, and Asia.
