ARIH

Type: Food & Beverage
Start Date: April 24, 2026
Status: Active

Initial Announcement

On April 24, 2026, Korean food companies Paldo and HY announced the official launch of their new food and beverage brand ARIH in collaboration with BTS.

BTS participated in the planning stages for the brand and contributed inputs to the flavors, packaging and overall design. The new products include stir-fried noodles in 7 flavors and 14 SKUs, a probiotic energy drink in 7 varieties, and a dual biotic soda in 7 fruit flavors.

Products can be found in the U.S. at Walmart stores nationwide and online.

Visit the ARIH website for more information.

(Source: 1, 2, 3)

Videos

Promotional Photos

 
 
 
Brand Ambassadors, Food & BeverageUS BTS ARMYARIH