Coway

Type: Appliances
Start Date: March 12, 2021
Status: Inactive

 

Noble Collection

On August 30, 2022, Coway released behind-the-scenes photos of BTS featured in the NOBLE Collection video.

 

Promotional Photos


Icon Ice Water Purifier

On June 12, 2022, Coway revealed their icon Ice Water Purifier 2 in collaboration with BTS.

At 40% smaller than the original icon ice water purifier, the size of the machine was reduce in order to cater to customers looking for a smaller that will take up less space. The icon also produces hard ice that doesn’t melt easily using technology that removes air bubbles in the ice-making process.

Between May 15, 2022 and August 24, 2022, Coway released several promotional videos and images featuring BTS using the icon ice water purifier 2.

(Source: 1, 2)

 
 

Youtube Shorts

 
 
 
 
 
 
 

Promotional Videos

 
 
 
 
 
 
 
 

Promotional Photos

 
 

CES 2022

On January 7, 2022, Coway shared via Twitter the latest ‘NOBLE collection with BTS’ promotional videos that were presented at the ‘2022 Consumer Electronics Show (CES)’ held January 5-7 in Las Vegas.

The CES showcased Conway’s innovative products that will lead the global market and bring light to the future of environmental home appliance industry.

(Source: 1)

 
 

Promotional Videos

 
 

Goodbye 2021

On December 30, 2021, Coway released photos of BTS posing with a stuffed tiger to welcome in the new year and year of the tiger via their Twitter and Youtube channels.

The Twitter post reads, ‘Huge thanks for all of your love to #Coway in 2021. Happy New Year, Welcome #2022!

 

Noble Induction Cooktop

 

On December 23, 2021, Coway released their latest commercial video featuring BTS advertising their NOBLE induction cooktop with the group’s hit song, ‘Butter’, playing in the background. Teaser photos were also released a few days prior via the company’s official Twitter channel.

The cooktop was introduced during an episode of Season 2 ‘In the Soop’ and was used by Jungkook.

 
 

Promotional videoS

 
 
 
 

Noble water purifier

On November 2, 2021, Coway released on Instagram photos of BTS and their new era premium NOBLE water purifier. It was also announced that a new commercial episode would be released on November 4, 2021 via the Coway Youtube channel.

 

Promotional Videos

 
 
 
 

photo gallery

 
 

sleepcare mattress

On December 29, 2022, Coway introduced their brand new smart mattress, ‘BEREX’ with the plan to create a new market for sleep and wellness care. BEREX stands for ‘Bed & Relax’.

On October 7, 2021, Coway announced on Twitter the release of their ‘New Story of Coway Begins with BTS’ commercial videos of their Sleepcare mattress beginning on October 12, 2021.

 
 

Promotional videos

photo gallery

 
 

Noble air purifier

 

On April 23, 2021, Coway released commercial videos on Twitter for their NOBLE Air Purifier thus kicking off their partnership with BTS. Additional videos were also released on May 25, 2021 on Twitter.

 
 

Promotional videos

 
 

photo gallery

 
 

Initial Announcement

 
 
 

On March 12, 2021, BTS was announced as the new global brand ambassadors for South Korean home appliance company, Coway. BTS will help show the importance of home health, starting with the air.

(Source: 1, 2, 3, 4)

 
 

photo gallery

 
 

SNS Accounts