Samsonite Red
Type: Travel Accessories
Start Date: September 28, 2021
Status: Inactive
QUICK LINKS
Butter Collection | Initial Announcement
Butter Collection
On October 6, 2022, Samsonite Red launched their Butter Collection in collaboration with BTS based on the band’s best selling single ‘Butter.’
The ‘BTS Butter Joint Series’ comes in a combination of yellow and black consists of 15 products including luggage, backpacks, cross-body bags, tote bags, and laptop cases.
The new collection was released on January 12, 2023.
Visit the Samsonite official website to check availability.
(Source: 1, 2, 3)
Promotional Photos
Initial Announcement
On September 30, 2021, global contemporary business casual bag brand, Samsonite Red, launched their BTS x Samsonite Red collection combining together their ‘From Red to Purple’ campaign with the musical theme of BTS’ hit song, ‘Dynamite.’ The name of the campaign represented the red of Samsonite Red and the purple of BTS.
The BTS x Samsonite Red collection featured a total of 11 products including suitcases, backpacks, crossbody bags, and travel accessories inspired by the ‘Dynamite’ song and music video.
A special pop-up store was also available at the Hyundai Department Store’s Sinchon branch until the end of October 2021.
Visit the Samsonite Red Official Website for more information.
(Source: 1, 2, 3)
Samsonite Red collaborates with BTS for their ‘From Red to Purple’ Campaign
