Louis Vuitton
Type: Apparel & Brand Ambassador
Start Date: April 22, 2021
End Date: Ongoing
j-hope Named House Ambassador
Videos
Promotional Photos
GQ & Vogue BTS Special Edition
On December 5, 2021, GQ Korea and Vogue Korea announced BTS as the main characters of their upcoming January issue which will open the new year of 2022.
This special BTS edition was produced with 8 covers of GQ Korea and 3 covers of Vogue Korea. An online reservation sale will begin on December 10, 2021 and will be available for purchase at offline bookstores starting on December 21, 2021. Pictorials and videos featuring the members will also be posted sequentially on the GQ Korea Instagram and YouTube channels.
Click here to view more information about the content release schedule, merchandise, videos, and photos.
(Source: 1)
Videos
Virgil Abloh Fall 2021 Collection
On July 7, 2021; BTS collaborated with Louis Vuitton fashion designer, Virgil Abloh, to launch a spin-off to his ‘Fall 2021 Louis Vuitton Collection.‘ The designer dropped a fashion film with the group directed by Korean filmmaker Jeon Go-woon, with each member wearing one outfit from the spin-off collection which comprised of 34 new looks and 7 from the original Fall-Winter 2021 Collection.
(Source: 1, 2)
Videos
Promotional Photos
Rolling Stone Cover
On May 13, 2021, Rolling Stone announced BTS as the newest stars to appear on the magazine’s cover for the first time for its ‘Future of Music’ issue with all 7 members decked out in only Louis Vuitton. This coming after their recent partnership with the fashion design company a month earlier.
This special edition issue also included articles with each BTS member who spoke on everything from race and identity to their journey into fame, while maintaining a humble nature and good humor throughout.
(Source: 1, 2)
Behind the scenes Videos
Magazine covers & Photos
Initial Announcement
On April 22, 2021, Louis Vuitton announced BTS as their brand new House Ambassadors. Their collaboration will include a number of special projects and the members are expected to be outfitted in Louis Vuitton attire during performances and appearances.
BTS are being recognized as a positive influence with their uplifting messages, which has influenced Louis Vuitton to welcome them to their brand.
