SMART Uniforms
Type: Apparel
Start Date: April 14, 2016
Status: Inactive
QUICK LINKS
Initial Announcement | Promotional Videos | Promotional Photos
Initial Announcement
On April 14, 2016, Korean school uniform brand 'SMART' chose BTS and GFRIEND as models for their 2nd annual 'Family Love Day' campaign.
The collaboration brought up the importance of spending time outside of studies with the help of a music video with matching choreography. The BTS members also showcased their individual styles with their spring/summer uniform looks!
The ‘Family Love Day’ campaign represented the lack of quality time Korean students were able to spend with their loved ones due to their commitment to their academic studies.
