Tokopedia
Type: Brand Ambassadors
Start Date: October 9, 2019
Status: Inactive
Quick Links
Indonesia K-POP Awards | 2021 Collaboration | Initial Announcement
Indonesia K-Pop Awards
On November 19, 2021, Tokopedia announced their star-studded performance lineup for the first-ever Indonesian K-Pop awards show, ‘WIB: Indonesia K-Pop Awards’, that streamed live on the Tokopedia app or via their official YouTube channel on November 25, 2021. BTS was one of ten K-Pop groups to be included in the lineup. Among the awards presented, BTS received the ‘Ter-Inspiring’ and the ‘Selalu Ada, Selalu Bisa’ awards.
The WIB: Indonesia K-Pop Awards is an awarding event from Indonesian communities for the aforementioned global megastar groups whose fans have voted through Tokopedia. This was the first award show dedicated to K-Pop fans in Indonesia and included special performances from the groups.
(Source: 1, 2)
2021 Collaboration
On January 17, 2021; Tokopedia announced their second collaboration with BTS with hope that the group will help to encourage Indonesians to continue to work hard in realizing their dreams, even in the midst of the pandemic.
Between January and December 2021, Tokopedia released various promotional videos via their Twitter and YouTube channels featuring BTS. These videos included performances, interviews, games, and commercials advertising the Tokopedia app, free shipping, and gift voucher options.
Visit the ‘Initial Announcement’ section below and the Tokopedia official YouTube channel to explore more BTS promotional videos and recorded events.
(Source: 1)
Initial Announcement
On October 9, 2019, the Indonesian technology company, Tokopedia, announced their collaboration with BTS to launch their ‘Tokopedia #1Everyday’ campaign to encourage and empower people to always strive for their best every day.
As the company’s Brand Ambassador, BTS released exclusive content that was only available on the Tokopedia platform.
