[GWIKS] Method to the Madness: The Global Power of ARMY

November 2, 2019

Contrary to popular belief and media representation, K-Pop fans have a diverse demographic, which allows them to have an undisputed impact when it comes to promoting their “faves.” Social media helps erase the constructed boundaries of nations to the point where fans from across the world communicate and coordinate projects on a global scale, unheard of in the Western market. Whether it’s an attraction to food, music or history, millions of dedicated K-Pop fans are developing an interest in its country of origin.

During this presentation, US BTS ARMY will discuss fan engagement, social media management, and the indirect exposure of the general public to Korean culture.

Thank you to the Institute for Korean studies faculty of The George Washington University for inviting us to the 27th Annual Hahn Moo-Sook Colloquium in the Korean Humanities!