[POLLSTAR] "Love Yourself, Love Your Fans: The BTS ARMY Takes Over"

August 14, 2019

โ€œBTSโ€™s unprecedented international touring success, and the undying devotion of ARMYโ€

โ€œโ€˜ARMY played a crucial role in spreading BTS music across the world,โ€™ Big Hit, the South Korean entertainment company that manages BTS (and uses the tagline โ€œMusic & Artist for Healingโ€), tells Pollstar via email. โ€˜Whenever BTS releases a new album or drops new content, they instantly pick it up, translate it into different languages and help spread them everywhere. ARMY globalized BTS.โ€™

That passion translates to the live sphere.โ€

Read the full article here.


Thank you to Eric Renner Brown for the interview!